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cPanel 11 Upgrade

Mon, 14 May 2007 21:27:27 +0000
Shared Hosting servers have now been upgraded to cPanel 11. VPS and Dedicated upgrades are ongoing, clients on such packages are welcome to upgrade themselves by following these steps:
1. Login to WHM.
2. Scroll to cPanel and select the bottom link, upgrade to latest version.
3. On the current page now showing select the text link upgrade ...]

Do Paid Keyword Ads Jeopardize Organic Search Rankings?

Fri, 02 Mar 2007 17:15:00 -0400

I heard about this from Dan Kimball at ModernBill. Bill Slawski has two interesting posts on Search Engine Land and SEO by the Sea about a just-granted Microsoft patent ("Systems and Methods for Removing Duplicate Search Engine Results").

The patented technology aims to "efficiently locate desired information.... by] removing unnecessary multiple references to a common resource such as redundant URLs as another listed URL". Consequently, any given page of search results would contain a greater number of unique URLs than would otherwise occur without filtering. Bill says this implies the possibility of removing organic search results from pages that already contain paid listings.

Two Search Engine Land readers reported that they've already seen organic rankings drop as a result of buying keyword ads from Yahoo! and Google, respectively. While search engines are understandably eager to maximize keyword ad revenue, Bill says the ideal situation for advertisers is to have a paid result, an organic result AND a Google Onebox result all on the same page.

This reminds me of Business 2.0's "Perfect Online Ad" article, in which Usama Fayyad, the NASA rocket scientist turned Yahoo! researcher, says paid search alone is much, much less effective than multiple forms of exposure. (He was making the case for non-search ads, though, seeing as 95% of our online time is spent on non-search activities.)

In any case, I did a quick Google search for web hosting and found that there's no overlap at all between the paid ads and organic listings on the first page. Even more interestingly, GoDaddy has the #2 Adwords bid (which puts it at the top of page 1), but a #11 organic ranking (top of page 2). HostGator, on the other hand, has a lower bid that puts its ad on page 2 - but its organic ranking is #9 (bottom of page 1). Coincidence? Or filtering? What do you think?

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Web Hosting Mistakes

Thu, 05 Jan 2006 00:00:00 EST
Knowing about the mistakes is one thing, but trying to avoid them will not apply to every situation for every web host. The following list shows a couple of mistakes that I made and also a few mistakes I have seen at other businesses.

Resell Green Web Hosting

Fri, 23 Mar 2007 00:00:00 EST
Green Web hosting has become a subject of increasing interest in the hosting industry, and certainly something worth attending to for hosts that want to make their services as attractive as possible to prospective customers.

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